ALUMINUM USA 2003 is a new trade show launching this year in Chicago.   It aims at offering a platform for the North American aluminium die casting industry to share developments and latest technological capabilities with their overseas counterparts – a technology transfer to, from and within the North American market.  It is a device to promote further activity in the US and exports from it. 

aluminium die casting
aluminium die casting

ALUMINUM USA 2003 is the only event in the US that covers all aspects of the aluminum die casting industry.  It will focus on the primary production of aluminum, conversion processing and the whole range of the manufacturing process, including casting, forming and fabrication, recycling, and secondary operations and finishing as well as research and development and finished product applications.

The exhibition is staged by the organizers of the highly successful and well established ALUMINIUM World Trade Fair & Conference series in Essen, Germany – dmg world media and Reed Exhibitions. 

Further information can be found by scrolling down this page and by accessing the options in the right-hand menu.


Exhibitor Profile

Visitor Profile

Conference Information

Accommodation and Travel

Exhibition Options & Prices

Top 10 Unbreakable Rules of Exhibiting


2nd International Conference and Workshop on Anode Rodding Plants for Primary Aluminium Smelters


Companies expected to exhibit at ALUMINUM USA 2003 will come from the following industry sectors:

  • Primary Aluminum – plant, product, equipment, materials, ancillaries
  • Raw Materials
  • Recycling – plant, equipment, ancillaries
  • Semi-Finished Products – conversion: plant, equipment, ancillaries
  • Cast Metal Production – plant, equipment, ancillaries
  • Aluminium – finished products
  • Surface Treatment – plant, equipment, ancillaries
  • Joining and Fabrication – plant, equipment, ancillaries
  • Process Control
  • Handling and Automation – plant, equipment, ancillaries
  • Quality Control, Testing & Characterisation
  • Service Centers/Stockists
  • Traders
  • Consultants

The event offers exhibitors an unmissable opportunity to market their technologies, products and services to the US and international visitors, all with dedicated purchasing influence. 


ALUMINUM USA 2003 will attract visitors from the above sectors and a broad spectrum of end users/applications from these key industries:

  • Construction/Architecture
  • General Engineering
  • Packaging
  • Transportation (including Automobile, Aerospace and Railway Engineering)

As with our European based event, ALUMINUM USA 2003 will be a meeting place for top industry management with the following job titles:

  • Company Owners
  • Directors/Board Members
  • Metallurgists
  • Plant & Maintenance Manager
  • Production Directors
  • Purchasing Managers
  • Sales & Marketing Directors
  • Technical Directors
  • Works Directors


The exhibition will be complemented with a dedicated conference covering both manufacturing equipment and process technologies and market applications for aluminum and its products. 

Entitled ‘Aluminum Manufacturing and Markets – the Way Ahead’, it will include a mixture of the invited speakers and presentations in which the leading companies will be given an opportunity to present and elaborate on their latest technical expertise to a prestigious audience. 

Presentations from the invited speakers are expected to open the conference.  They will address the following topics:

  • World aluminum update and the North American position
  • Energy and the environment – two closely linked considerations
  • Recycling and sustainability – where we are now and where we are going
  • New technology – a survey of innovations in the plant, process, materials, and equipment
  • New horizons for the aluminium market versus the competition

Categories for exhibitor presentations will be chosen from the subjects covering all industry sectors the exhibitors are expected to come from (listed above).  Presentations from pairs of speaker companies will be encouraged i.e. processing/manufacturing companies along with their equipment providers.

As more details are confirmed, regular updates will appear on this page.


There is over 2,000 sq. meters of exhibition space available with over 50% of space already allocated. To find out which locations are still available and where your competitors are, click here.

In order to best represent your company at ALUMINUM USA 2003, there are three exhibiting options available:

OPTION 1: Pipe & Drape
10′ by 10′ (approx 9 sq. meters)
US$ 2,650 (includes: pipe & drape, carpet & name board)

OPTION 2: Hardwall
Minimum 9 sq. meters (approx 10′ by 10′)
US$ 372 per sq. meter (includes: 2.4 meters high PVC panel, carpet & name board)

OPTION 3: Open Space
Minimum 30 sq. meters (approx 20′ x 15′)
US$ 264 per sq. meter + 10% for island site


Exhibitions play a major part in the sales and marketing strategy for many companies. Companies large and small spend a fortune – both in terms of money and effort – in building stands aimed at winning awards. Rightly so; research from both sides of the Atlantic shows that exhibitions offer leads that are of better quality, more readily available to obtain, and cheaper to convert than any other form of marketing.

And that’s a fact!

Yet research – undertaken both in the US and the UK shows that up to 80% of the success of your stand will be down to the stand staff. Nothing is more likely to spoil all your efforts than staff who are not willing to work on the exhibition. However, few companies devote much effort into this area, relying instead on cajoling unwilling victims, or accepting the offer of staff who relish the opportunity to spend time talking to old chums and running up large expense accounts.

That approach will leave you with minimal results. Many companies do this and then complain that the event didn’t work. What they mean is they didn’t work the event. There’s a BIG difference!

So, with that in mind, here are our top 10 hints on getting the best results from your investment:

1. Tell your team what it costs to exhibit
Add all the costs of your event together, divide by the number of staff, and then by the number of hours the event is open. The figure is usually in excess of £100 per person per hour. Most staff are shocked at the figure, and it makes that late arrival, long coffee breaks, and general apathy appear rather pricey!

2. Understand that exhibition visitors are serious
Buyers at exhibitions have come for a purpose, and want to be treated with attention; don’t just ignore all those people in the aisles. Senior people go to exhibitions, to meet new companies with whom they can work; these are people normally shielded away behind receptionists, junior staff and other barriers to communication. Yet at the exhibition they are right under your nose – get out there and talk to them!

3. Think about how different exhibitions are
Exhibitions offer a neutral territory, and many of the ‘rules’ of salesmanship go out of the window. Because staff and visitors meet face to face, without many of the ‘ego’ issues attached to our places of work, a slightly more relaxed approach will often work wonders. Research from the US event industry shows that exhibition leads usually convert to business faster – and with less follow up – than any other type of sales lead.

4. Remember visitors come in a variety of shapes and sizes
Both organizers and exhibitors far too often get swept up in the ‘numbers game’ of visitors to shows. Forget it. It’s more important to remember the types of visitors an event attracts and to amend your ‘pitch’ accordingly. Exhibitions attract buyers, specifiers, the media, advertising sales staff, overseas visitors, end-users, intermediaries, agents, franchisees, job seekers, consultants, etc. Don’t think you get away with one standard spiel for all those different groups.  BUT don’t forget that the impetus to start the conversation must be from YOU, the exhibitor. And that can be difficult; after all, from an early age we have it drummed into us not to talk to strangers; yet at an exhibition, we must do precisely that!

5. Never forget the time factor
Your stand team must always have that hourly rate in mind when talking to visitors. Additionally, remind them that the average visitor also has immense time pressures; lots of other stands to see, seminars to visit, bars to frequent. So don’t plan any long presentations; insist on a ‘ten-minute max’ rule for visitors.

6. Remember why you are there
Many exhibitors believe their role is to dispense, cuddly toys, brochures, coffee and general largesse to all and sundry. No; their role is simply to meet people with whom – after the show – there is the potential to do business. That, in a nutshell, means…

7. Set SMART objectives
… you need to be clear about what measurements you have in place to decide whether the event is a success or otherwise. After all, if you don’t know where you’re going, how will you know when you get there?
In training jargon, objectives should be SMART; Specific, Measurable, Achievable, Realistic and Timebound. Of course, they needn’t just be numbers of new potential customers; meeting the Press, seeing lapsed customers, or increasing penetration within existing accounts is all good objectives.

8. Get qualified leads
Many exhibitors believe they are after ‘names’ at an exhibition; nonsense; if you want names, buy a ”phone book. You want qualified leads, visitors from whom you have enough information to return to soon after the event with a specific response. After all, it’s no good sending out your standard sales letter to a journalist or a potential job applicant

9. Follow up ruthlessly
There is little point in going to all the effort of organizing your company’s participation at an event if you don’t effectively follow up with all the people with whom you had contact. Commonness, yeah? Well, around 70% of the exhibition leads are not followed up. What an incredible waste.
Of course, there are many reasons for this; usually, there is no effective grading system, so the ‘hot’ leads end up in a pile with ‘just mildly interested’; at the exhibition you must grade leads, to decide both how you follow up, and how soon. Many companies get back their offices after an event with a pile of business cards and a host of good intentions. But they have been at the show for a week, during which time business continues, and their desks are awash with urgent tasks. Tho’s business cards go in the draw for ‘later’, and ‘hot’ leads go ‘cold’ very quickly.  Successful exhibitors book follow up time in their diaries even before the show starts!

10. Enjoy!
Exhibitors who complain the show didn’t work are generally those who sat around their stands with bad backs and long faces. The secret of successful exhibiting is simple; exhibitions work when you do. want to find aluminium die casting supplier? go to